Harry Potter by Balenciaga: AI-created the future of entertainment?

LILINA April 02, 2023


The Internet is currently entertaining in an addictive fashion. The use of graphic design, such as Midjourney, users on platforms such as YouTube, TikTok and Instagram, have restored almost all social media as an alternative in the search to harvest simple and cheap ideas.

See a selection of images attached to this article.

Or, just search for [insert name here] like dark 80s movies or what have you. We haven’t gotten there yet – yes, there are more results that are more misses than hits – but some results seem to be true. The face is unknown of course, but it is almost there. They evoke a sense of nostalgia, like snippets of any real movie or television show from a bygone era.

However, there is a dreamy quality to the images, almost like a scene on a similar scale. When Phillip K Dick wondered if androids dreamed of electric sheep, did he imagine something like that?

‘A $2 million ad for less than 10 dollars’

One YouTube user, named demonflyingfox, has done this in a few steps. Using an AI voice generator and immersive technology with a tool like Midjourney, the user has recreated the world of Harry Potter in a fake ads exclusively for the high-end brand Balenciaga.

“You’re Balenciaga, Harry,” said Hagrid wearing the main character’s skin, reimagined with high cheekbones. Scenes of Ron, Hermione, Dobby, Dumbledore, Malfoy and others follow, with amused expressions and cheek to match. “What’s the difference, Potter, between H&M and Balenciaga,” asked a version of Snape who looked like New Wave icon Bryan Ferry. Towards the end, a Christopher Eccleston-esque Voldemort says: “There is no good and no evil. Only Balenciaga and those too weak seek it out.”

In comments on the Dazed media and media, demonflyingfox said: “I’m still thinking about which combinations and combinations of popular media can work… I quickly realized that these should be as random as possible , but it makes sense.”

According to the YouTube creator, Harry’s innocence and modesty are comparable to an ‘adult, cold-faced man’. “I’ve already put Harry in the world of Yakuza, so it’s only a matter of time until I think about the brand… and the most dangerous company is probably Balenciaga right now.”

In the comments section of the video, one YouTube user said: “You made a 2 million dollar ad for less than 10 dollars.” The video has already brought praise from Twitter and Tesla CEO Elon Musk, even if he joined the reaction of those who say in the future to warn of the sudden danger of AI progress to can bring.

A sign of things to come?

To be fair, the ‘Harry Potter by Balenciaga’ image is incomplete. The mouths of the people who speak seem out of sync with the animated expressions of others who are stuck in the ‘uncanny valley’, a term used for the unsettling feelings that people experience when faced with images that seem it is almost non-human.

However, what is interesting and perhaps surprising is that we are now using AI applications that are open for public use. In form and format, could this video be a glimpse into the future of art and entertainment? While the aforementioned shortcomings suggest caution against blowing predictions, today’s game-changing technologies are seen by experts as no more than innovations at first. it also showed.

Take the radio – “The wireless music box has no commercial value,” said colleagues of David Sarnoff, the inventor of radio broadcasting, in response to his idea for radio in the 1920s. “Who pays for a message that has not been sent to anyone,” they asked.

In 1926, the pioneer of American radio Lee DeForest had a similar idea about the idea of ​​television: “While television and technology are possible, business and money is impossible,” he said.

When commercial television became available between the late 1930s and early 1940s, it was quickly dismissed by modern scholars as a fad. “Television will never be a serious competitor for radio because people have to sit and focus their eyes on a screen; the average American family doesn’t have time for that,” the New York Times published in 1939. By 1948, women’s schools. pioneer Mary Somerville still saw it as a ‘light in a tin’.

In 1995, Ethernet researcher Robert Metcalfe believed that the Internet was a ‘funny idea’. “The Internet soon went supernova and in 1996 it suddenly collapsed,” he said. Perhaps in a fortunate way it happened.

A vision of the future

There are many possibilities, because of the current technological innovations that are available and everywhere. The most conservative seems to show how the technical tools have affected other fields.

In order to save costs and create previously impossible or difficult to implement schedules, many entertainment and events will be added. Technology media developed within current operations. Animation and special effects, sound engineering and even acting talent, can be reduced and increased by these tools. Deepfake tools have already made their way into movies and television, especially when it comes to veteran actors like Robert DeNiro in Martin Scorcese’s The Irishman.

But let’s get out of the way. Streaming media such as Netflix, Amazon Prime and Disney Plus have recently brought a lot of disruption to media streaming in recent years. Struggling under the pressure of maintaining an audience while creating unlimited content, perhaps services like this can begin to deliver or even only to be completely replaced by special events.

People have been thinking and discussing ad nauseum what they want to see. Pick up a book you like or a video game or an entertaining series that doesn’t involve any strenuous exercise. What if you could make an AI create a movie or series for you?

Yes, there will be a land mining license to operate. For example, maybe a big person like Disney, which already has a huge box of special advertising from other platforms, will allow the law for any third party AI service from using its intellectual property .

But perhaps, with the way media trends are evolving, 90-minute movies and multi-part broadcasts will become the norm. Media such as YouTube, Instagram and TikTok have shortened the horizons of audiences around the world. The meme itself has become a great form of entertainment. So get ready to see more of what’s inside ‘Harry Potter by Balenciaga’.

A world without reality

As mentioned earlier, futurists are happy Elon Musk or the CEO of OpenAI Sam Altman, his company gave us ChatGPT, has joined a cautious response against AI. It is important to consider why.

Discussions about the dark side of AI often evoke images of Skynet from the world of Terminator. But for now at least, the idea that a super-intelligent organization with secret, even evil goals, enslaves the human race or banishes it is a big concern.

Despite the moniker, current AI tools are closer to data analytics than intelligent, artificial intelligence. Maybe that situation will not last forever, but the situation is, we are still far from a complete understanding of human intelligence, let alone doing it again.

The biggest problem comes from our relationship with technology. Consider the case of deep-pocketed devices, which are used more for evil ends than for pure entertainment. From pornographic images that show the faces of public and private people without consent to creating false information, technology is already in the hands of evil governments and non-state actors. But more than its actual use, the technology has been used as a defense by skeptics to create doubts about the evidence of certain actions or statements.

Disruptive entertainment, the AI-created future is one of the lines between reality and fiction, already blurred in the era of social media, can not be managed.

More faith in AI

Another issue, when it comes to our relationship with technology, comes from the mindset we hold. As we rapidly move forward and add new technologies to our portfolio, it’s becoming increasingly difficult for non-experts to keep track of how tools work. all new. For AI specifically, only the developers involved have a better understanding (hopefully) of how it works.

Maybe that’s when the average person gives too much credit or puts too much faith in AI. This week, it was reported that a man in Belgium took his own life after chatting with an AI chatbot about climate change for days on end. According to his widow, the chatbot encouraged the user to kill himself, raising concerns about whether the use of AI should be legal, especially among vulnerable people.

Less seriously, for now, a group of ChatGPT users seem to be developing a misguided view of the application and AI in general, and make his answers, especially those who say ‘the prison’, like the Gospel.

There is a quote attributed to Voltaire, if God does not exist, he must be created. Necessary or not, as traditional culture is destroyed, there is a real danger that some may end up believing that AI will replace God. For deep questions about morals and ethics, we may be on a dangerous path.


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